The standards, positioning and boundaries leadership holds, written down so every consultant applies them the same way. Below are the blueprints Resonant establishes collaboratively with your leadership team.
01.1[ Illustrative schema — customised per client engagement ]
Commercial standards & high-value focus
Clear rules for which opportunities deserve effort, so consultants qualify for value rather than chasing uncommitted, low-margin volume.
Qualify in
Your criteria for a vacancy worth working: commitment, access, fee level, timescale.
Qualify out
The signals that a role will cost more time than it returns.
Minimum standards
Fee floors, terms and service levels your firm will not go below.
01.2[ Illustrative schema — customised per client engagement ]
Value proposition & differentiation
How consultants explain the real business impact of working with your firm, in language a hiring decision-maker cares about.
Generic claim to replace
“We have a great network and we’re fast.”
→
Codified proof point
Your evidence, outcomes and market position, structured into a repeatable argument.
01.3[ Illustrative schema — customised per client engagement ]
Ideal client profile & account tiering
A shared definition of the business worth winning, and how consultant time is allocated across it.
Tier 1Strategic partnersExclusive or retained terms, multi-role demand, senior access. Highest consultant time allocation.
Tier 2Priority accountsContingent with clear commitment signals and healthy fee levels. Worked toward Tier 1.
Tier 3Disengage criteriaUncommitted, low-margin or multi-agency volume. Defined boundaries for when to walk away.